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Creative Bloq
Creative Bloq
Technology
Joe Foley

BuzzFeed thinks its new social platform can save social media. Why am I not convinced?

An island in the sea promoting BuzzFeed Island social media platform.

Social media is in a malaise – at least if you believe social media. Instagram and Threads are full of people complaining about the platforms' algorithms, and X... well, it's better not to look if you want to maintain the will to live.

Several platforms have sprung up hoping to offer an alternative. There's open network Bluesky, which is giving old Twitter vibes right down the colour palette and winged logo, and there's anti-AI Cara for artists. Some unexpected players are appearing too. The web design platform Squarespace has launched Cosmos, which it describes as Pinterest for creative inspiration (Pinterest, then).

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