Goop and New York-based design studio Ronen Lev collaborated on a luxury Palm Beach villa that is as Gwyneth Paltrow-coded as we could have hoped. For $4,000 a night, guests can indulge in the Goop Villa — a 2,524-square-foot haven at The Colony Hotel, promising pure bliss that may be hard to part with. "There are plenty of beautiful hotels," says Goop, "but only a few with so much soul and history. Goop is known for its curation — from travel guides to beauty products – and lending our point of view to a historic space at The Colony felt like a natural fit."
As expected from a Goop collaboration, the villa's interior design hinges upon wellness. Instead of solely emphasizing beauty products or health foods (though there is a Goop green soup and smoothie on The Colony menu), this type of stay gets at the holistic lifestyle essence that defines Goop. A perfect match for the tranquil setting of Palm Beach, often synonymous with relaxation, Goop's goal was to leave "you feeling inspired and anew” with a bright and airy oasis.
