
Hundreds of exchange-traded funds (ETFs) launched in the last year alone, further crowding an already-dense field and making it more difficult for investors to assess which might be a good fit for their portfolios.
Many ETF investors focus on a long-term strategy with these investments—easy to do, given that they provide automatic diversification and don't require the same oversight as a portfolio of individual names. Still, the start of a new year offers the opportunity to reexamine the field and identify standout funds poised to break away in 2026.