Unless you’re in Greenwich Mean Time, you might have missed the news coming from Adobe Max London. Where to start? If you want to go all-in, you can re-watch the livestream here or follow along with demos and the like on Adobe Live YouTube channel. For the TL;DR: The integration of AI into the world’s most influential suite of creative products is moving apace and the capabilities being added are headspinning. More than anything, shortcuts are everywhere in the form of AI Agents, generative advances, and a fair share of visual tricks that look to get rid of the more grueling Photoshop tasks.
In other words, Adobe is showing the world of generative AI apps how it’s done — with “commercially safe” outputs and a suite of tools that are properly set up to aid designers, rather than replace them. As Paul Trani, the Principal Director Evangelist at Adobe, showed in a dizzying and rather spectacular demo at a press briefing yesterday, so much of Adobe remains a powerful tool for creative professionals, as promised. Here are four pieces of news that jumped out at us from the announcements today.
