We buy (and use) what we want to be. For example, if we aspire to become tech-savvy, we might run Linux on our computer, or if we wish to be seen as outdoorsy, there's a good chance we'll drive a Subaru.
Not that there's something wrong with those products. They simply help us to build our identity and reflect our desire to align with certain lifestyles or communities. As does actively boycotting others.
Reddit user MasterMirkinen wanted to tap into the consumer mindset of the platform's users, so they asked everyone which things they refuse to purchase due to the people and companies behind them. Here are the most popular answers to that question.
