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Evening Standard
Evening Standard
Lifestyle
El Hunt

£300 to see Sabrina Carpenter?! Dynamic pricing for gigs is just pure greed

Bagging tickets to catch your favourite artist live can often feel like navigating a particularly enraging circle of hell right now.

Freom sellers’ websites crumbling under astronomical levels of traffic, touts targeting in-demand gigs and immediately flipping the goods for a huge mark-up and complicated hoops to jump through (pre-registration, ballots, and fan verification processes), just reaching the checkout feels like an effort worthy of an Olympic medal.

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