Video game content is coming of age.
Not video games themselves, those are doing just fine and have been for some time. The video game market pulled in around $56 billion in the U.S. in 2022, which is roughly eight times what was made at the U.S. box office. That's a lot of money and a lot of gamers with money to spend, so it makes sense that Hollywood is continuing to look toward the gaming industry for inspiration.
And they're getting good returns. The year's most talked about television show, HBO's "The Last of Us," elevated video game storytelling to prestige TV levels, and the series will likely be a big player at this year's Emmy Awards. An origin story about the making of the video game "Tetris," starring Academy Award nominee Taron Egerton, hit Apple TV+ last week. And "The Super Mario Bros. Movie," based on one of the most popular video game franchises of all-time, hits theaters this week and is expected to be a smash.
