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The Times of India
The Times of India
National
TNN

30% of India’s entertainment, media revenue is from south

CHENNAI: Half of the films released in 2021 were in one of the four south Indian languages and regional movies have produced some of the most successful box office hits in the recent past, according to a report released by CII southern region titled, ‘Regional is the new national – way forward for the south Indian media and entertainment industry’.

The report was released during the first edition of the CII Dakshin South India Media & Entertainment Summit organised by Confederation of Indian Industries (CII), southern region.

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