Holiday shopping has become less merry for some households in 2025. Sixty-eight percent of Americans have said financial strain has taken some of the joy out of their season, according to a Clever Real Estate survey of 1,000 consumers. And that may lead to some spending less during the holiday season.
However, when looking across states nationwide, not all are created equal. Holiday spending has decreased more in some than in others. Here’s a look at this year’s holiday spending, as well as the three states where holiday spending decreased the most.
