You probably don’t need me to tell you that the UK’s wellness economy is booming. In 2022, it was valued at £165 billion, having grown by almost 20% a year since before the pandemic.
In many ways, that’s positive news. The rise of wellness has coincided with a reduction in alcohol consumption, which in 2025 hit its lowest level since records began. Physical activity is also on the up, with 30 million adults now meeting recommended activity levels. And women’s health is attracting more (much-needed) investment, too: the number of femtech companies has increased by 864% since 2015, with a record £177.1 million invested in the sector in 2024.
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