This essay appeared in the April 4, 2026 edition of the Fortune 500 Digest newsletter, which rounds up the headlines driving the week’s most important business news and coverage of Fortune 500 companies. Subscribe to receive it in your inbox every Saturday morning.
One of the keys to startup success is knowing when to sell.
John Coogan and Jordi Hays, the two young founders of TBPN, a daily tech show that streams on YouTube and X, perfectly timed their exit this week, selling to OpenAI for a price in the “low hundreds of millions,” according to the FT.
The initial reaction from the industry was, “What the?!” Even inside OpenAI, some employees reportedly thought it was an April Fools’ joke. But TBPN, which stands for Technology Business Programming Network, could theoretically help OpenAI in a couple of ways.
