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MarketBeat
MarketBeat
Business
Leo Miller

3 Massive Buybacks That Map the Market’s Mood in 2026

Pepsi ServiceNow WDC NOW Western Digital PEP MarketBeat PepsiCo

Some of the biggest stocks in the technology and consumer staples sectors are kicking off 2026 with notable buyback announcements. This includes Western Digital (NASDAQ: WDC), one of the market’s best-performing names of 2025.

PepsiCo (NASDAQ: PEP) is also boosting its buyback capacity as the firm looks to improve its cost structure and generate renewed interest from consumers.

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