There was a time when ITV was mostly watched for the news, game shows and a variety of early evening soap operas. Seen by some as lower-brow than the BBC and Channel 4, the network seemingly understood its role and stuck to it.
Not so these days. Thanks to the age of the streaming service and the 2022 relaunch of its free online platform, ITVX, the broadcaster is now as synonymous with drama, film, documentaries, and comedy series as its main rivals. And it shows no signs of stopping.
