A woman "soft launched" her divorce by slowly deleting her ex from her social media accounts - and says it "helped her cope with the split". Sierra Gonsalves, 28, started leaving hints on her social media that her marriage had ended in January 2023.
Her two-year marriage broke down in November 2022 and Sierra slowly started deleting pictures of her husband from her Instagram and Facebook account. Soft-launching is a term that was used by business to slowly roll out products and it's been adopted by couples to tease people and let them know your relationship status.
She started by not posting any pictures of him in her newest posts, not uploading any family Christmas or New Year posts and deleting her wedding photo off her page. Sierra also began leaving other breadcrumbs - such as posting memes about divorces, commenting on TikTok videos about break-ups and slowly removing more photos of the pair.
