Owen Akhibi Herrera never charges anyone to run with his Brooklyn-based New York club. Peak and Pace, the free Saturday running group the 27-year-old started in 2024, still generated more than $640,000 (£478,000) in revenue last year, almost all of it from the ticketed parties built around the runs.
The company earned that sum in 2025 and operates at a 15% profit margin, according to financial documents reviewed by CNBC. Herrera keeps the venture as a side project and reinvests its profits rather than paying himself from it. He launched the club while working in an algorithmic-trading sales role at J.P. Morgan, and now works full time as head of partnerships at Grounded Superintelligence, a robotics and AI lab based in San Francisco.