When it comes to grabbing attention, an interesting collaboration can be just the key to unlocking new and old audiences and getting all eyes on the brand.
The merging of creative minds allows an artist or designer and a bike brand to go wild with paint, finish details, or even re-engineer a whole new two-wheeled offspring. The David Carson x Factor x Rapha collab is one such piece, showcasing the seminal graphic designer's work as well as Factor's expertise at designing really fast road bikes - in this case it's the new Monza getting the exclusive treatment.
