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Evening Standard
Evening Standard
Lifestyle
Madeleine Spencer

24 exciting and innovative new beauty and skincare products to look out for in 2024

2024 is now well underway, a month nearly done, the days mercifully gaining extra light. By now, I’ve stopped mistakenly writing 2023 when filling out forms, and have dropped any pretence of adhering to any whiff of 'new year, new me' sentiments. In short, I am over the shift, and keen to crack on.

While 2024 may not feel novel in the slightest anymore, its new launches certainly do. There’s a sea change apparent in what the coming months are going to be like in beauty – or rather what we are going to look and smell, and perhaps even feel like. We all know that mob wife chic with all its ample and wild decorating of the form is set to be the biggest trend of winter, but the things that’ll help us to achieve it (should we want to partake) are thankfully multi-tasking, sophisticated and well-formulated.

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