The eye-twitching frustration of seeing the same ad five times in a single streaming session is baffling. But one Gen Z business marketing student says it’s no longer just an annoyance. It’s a reason for a total brand boycott.
TikTok creator @croissantwoman, a last-semester marketing student, is going viral for a PSA that should have corporate ad agencies shaking in their boots. Her video, which has garnered over 16,000 views, explains why traditional high-frequency marketing is actually driving her generation to consume less.
