Ford is using the 2027 Bronco RTR to put genuine off-road hardware within reach of buyers who do not want to pay Bronco Raptor money. The new trim lands well below the Raptor while still pulling in plenty of Raptor flavor.
Pricing is now locked in ahead of orders opening in late 2026, with first deliveries scheduled for January 2027. That timing puts the RTR right in step with Ford's wider round of Bronco and truck price moves for the 2027 model year.