At every World Cup, besides the football itself, there is another inevitable debate: which team has the best-looking shirt. And for the 2026 World Cup, the battle is especially fierce.
This unofficial side contest has no official score, but everyone follows it. In 2026, with 48 teams and brands that have gone all-in on cultural storytelling, picking just a handful of them is harder than ever, but we have given it a go.
