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Tom’s Guide

Technology

Tom Pritchard

iPhone 17 Pro Max should be the last of its kind — bring on the iPhone Ultra

Apple Tom Guide

IPhone 17 Pro Max.

Over the past few years, we've been hearing rumors about the so-called "iPhone Ultra," a phone that is supposed to be the ultimate Apple smartphone. Some rumors have suggested this is a "fifth iPhone," and a level above the Pro Max, while more recently, opinions have shifted to Apple opting for a rebrand instead.

In the wake of Apple scrapping the iPhone 16 Plus in favor of the uniquely designed iPhone Air, it's about time Apple did the same thing for the Pro Max. Instead of releasing an iPhone 18 Pro Max, which is just a larger version of the iPhone 18 Pro it's about time Apple killed off that particularly brand. Make the iPhone 17 Pro Max the last of its kind, and go all in on a no-expenses-spared iPhone, the likes of which we've never seen before. A true iPhone Ultra.

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