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Marie Claire
Marie Claire
Lifestyle
Audrey Noble

2025 Marks the Resurgence of the Ponytail

A collage of four women wearing ponytails and fashionable outfits.

“Why don’t you like to wear your hair up more?” is a question I used to brush off. I clung to letting my long hair down like the security blanket it’s been for me for as long as I can remember. But over time, I’ve learned to let go of the pre-conceived notions that a ponytail is reserved only for quick, casual moments and began appreciating it for the bold power styling statement it can be—something that everyone else seems to also be coming around to. It's why there's no denying that 2025 is the year of the ponytail’s comeback.

As celebrity hairstylist Kellon Deryck puts it, a ponytail instantly reads as confident, polished, and timeless. It's functional, as it keeps hair out of the face and elongates facial features, but can make for a bold statement that anyone—athletes, pop stars, everyday people, et cetera—can wear. “It works across textures and occasions, which is why it’s become iconic,” Deryck says. “It’s universal. But when styled with intention, it feels like high art.”

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