- Lucid's first SUV, the Gravity, will be on sale by the end of the year.
- Less than two months away from first deliveries, we finally know how much it'll cost.
- Lucid says the Gravity Touring will start at $79,900, but the first units will all be Grand Touring models that start at $94,900.
The long wait for Lucid's first SUV is nearly over, and so we finally know how much it will cost. The 2025 Lucid Gravity will start at $79,900 when the Gravity Touring arrives late next year. If you want one sooner, you can get the Grand Touring, which starts at $94,900 and will be on sale later this year. Orders open next week, on Nov. 7.
This is set to be a make-or-break moment for Lucid, a company that's bleeding cash and heavily reliant on continued investment from the Saudi Arabian Public Investment Fund, which owns a majority of the company. Its first model, the Air, has been well-received by critics. But it's a big, expensive sedan in a market that has largely moved on from that segment. Despite world-beating efficiency and solid dynamics, the Air remains a niche product.
Gallery: 2025 Lucid Gravity
It also didn't help that high-end versions launched first, with prices starting around $169,000 for the original Air Dream Edition. The Gravity appears to be off to a better start, with a $94,900 starting price that's roughly on par with the large luxury SUV segment. Even a Lincoln Navigator or Cadillac Escalade goes for that much these days. Though note that neither listed price includes the necessary destination charge, which is $1,575 for an Air but has not yet been announced for the Gravity.
The Gravity also has other things going for it. Consumers love big SUVs, and the Gravity promises seating for seven adults and 120 cubic feet of usable cargo capacity, including the frunk and with all seats folded. It's also going to keep with Lucid's tradition of leading the pack on range. The Grand Touring will go over 440 miles on a charge, besting the longest-driving Rivian R1S Dual Max by over 30 miles. The Rivian R1S Dual Max starts at $89,900 before fees, while the cheapest version goes for $75,900. As for more mainstream competitors, the Mercedes EQS SUV kicks off around $104,000, making the Lucid a much cheaper option even in Grand Touring trim. The Cadillac Escalade IQ starts at $129,000, so the Lucid will significantly undercut the big Caddy, too.
The federal clean vehicle tax credit is available for SUVs that start under $80,000, though Lucid has not announced whether the Gravity will qualify. Either way, though, all EVs can get the credit if they are leased, rather than purchased outright. So that may be your best way to get your hands on a Gravity, even if Lucid hasn't revealed leasing rates, which typically change month to month anyway. Given that the Lucid Air offers a cheaper "Pure" trim and a performance-oriented "Sapphire" version, I wouldn't be surprised if we see both cheaper and more expensive trims in the future.
If you do want a Gravity, note that current Lucid owners will get the first deliveries. This is similar to Rivian's strategy with the upcoming R2 launch, and helps the companies ensure that early-production cars go to true fans, who will likely be more patient if there are kinks to be worked out. It also rewards the customers' loyalty. New and returning Lucid customers can configure their Gravity on the brand's website starting Nov. 7, with deliveries to start by the end of the year.
Contact the author: mack.hogan@insideevs.com
Correction: An earlier version of this story misstated the release dates for the Gravity models. The Grand Touring comes first and arrives later this year, while the Touring is set for late 2025. We regret the error.
