When Subaru announced the 2024 Impreza would drop the sedan body style, we knew entry-level pricing would be higher. Now, we know exactly what the increase is. The least-expensive 2024 Impreza is $24,085, including Subaru's mandatory $1,090 destination charge. Compared to the cheapest 2023 Impreza, it's a significant jump of $3,270.
If you're simply cross-shopping entry-level Subies, that's a hefty increase. However, with the cheaper sedan and manual transmission no longer offered, the new Impreza Base is now a five-door hatch with a CVT. With that in mind, buyers still pay more for the latest version but the price difference is a more reasonable $1,470. It's worth mentioning that Subaru's destination fee for 2024 is also up slightly, $1,090 versus $1,020 on outgoing models.
