On September 20, 2023, KTM opened global sales for the limited edition 2024 890 Adventure R Rally. The plan was to offer it exclusively online, with buyers required to make a down payment of 890 Euros (about $942 as of September 26, 2023). Only 700 of these bikes would be offered, and once they were gone, they were gone.
While the 2024 KTM 890 Adventure R Rally is a new machine, this strategy is a familiar one from KTM. Back in 2020, Team Orange used the same strategy to offer its 2021 890 Adventure R Rally, even down to offering just 700 units worldwide. Pricing was a little bit less, of course (I mean, wasn’t everything?), but otherwise the whole setup was very similar.