LONDON—IBC2024 has unveiled more details about its focus on real-world artificial intelligence (AI) advances across the IBC Conference, the IBC Accelerator Media Innovation Programme and the show itself, including the new AI Tech Zone, powered by EBU. The 2024 IBC Show takes place at the RAI Amsterdam, Sept. 13-16.
“The media industry is ready to look beyond the AI hype and focus on real-world applications that deliver tangible benefits for businesses and consumers,” said Mike Crimp, IBC CEO. ”IBC2024 will showcase an array of hands-on demos and use-case driven discussions — reflecting M&E’s demand for grounded conversation on how AI is impacting our sector today and in the long term.”
