Mumbai: Over 12 lakh gig or freelance roles were posted during the 2024 festive season, which is 23 per cent more than last year driven by the rise of e-commerce, tech advancements, and the transition to flexible, on-demand roles post-pandemic, a report said on Tuesday. This demand is primarily driven by a booming retail environment, evolving customer expectations, increased consumer spending, the expansion of e-commerce, and the growing trend of 'just-in-time' hiring, said the report.
"This festive season, over 1.2 million gig roles were posted. We're seeing more than just a spike in gig roles - it's a transformation in how people and companies are approaching work," end-to-end recruitment solutions provider Avsar founder and CEO Navneet Singh said quoting its report - 'Gig Workers Report'.
