Following its North American debut a month ago at the Los Angeles Auto Show, the surprisingly attractive 2023 Toyota Prius finally has a price tag. Math starts at $27,450 for the base LE model, which you can optionally have with all-wheel drive from $28,850. The XLE sets you back $30,895 or $32,395 with AWD. At an extra cost, these midrange models can be had with a $275 digital key, the $735 12.3-inch infotainment, and a $1,000 fixed glass roof.
