On September 1, 2023, Royal Enfield started the new month with its official launch of the all-new Bullet 350 in India. Touting its nine decades as one of the most (if not the most) iconic motorcycles in India, the launch drew heavily upon the model’s long heritage. After asking Enfield fans across India to share their memories of happy times with Bullets past, it’s clear that the OEM took those memories to heart when putting its intro film together about the newest version of the Bullet.
“The 2023 Bullet. New heart. Same beat,” is the official tagline. Enfield has made the sound of that little thumper a throughline in its public messaging about this bike, from social media teasers to the backbone of the soundtrack for the launch video. It’s powered by the same counterbalanced J-platform 350cc engine that’s currently found in the Meteor 350, Classic 350, and Hunter 350.
