The 2023 Giro d’Italia generated direct and indirect revenue of €2 billion according to research and a survey carried out by Banca Ifis, an Italian bank that specialises in helping small and medium sized Italian companies.
The research, seen by Cyclingnews and presented at the recent Festival dello Sport organised by La Gazzetta dello Sport, revealed that €605 million of revenue was derived from the immediate impact produced by the spectators attending the Corsa rosa during the three weeks of the race. A further €15 million was spent by race organisers RCS Sport, sponsors and the teams during the three weeks of the race.
