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Motor1
Motor1
Business
Adrian Padeanu

2023 Alfa Romeo Tonale Debuts Today: See The Livestream

It's finally here. After an exhausting teaser campaign that started in 2019 with the namesake concept, the production-ready Tonale is celebrating its world premiere today. A new Alfa debut doesn't happen very often, and although it's yet another crossover, we are still giddy with excitement. Let's face the ugly truth and admit the sub-Stelvio model has more sales potential than the promised-then-canceled 8C and GTV sports cars.

People have criticized Porsche for launching the Cayenne and Macan, but look where the Zuffenhausen brand is today. There have never been so many 718 and 911 derivatives, all made possible thanks to the huge popularity the two high-riding models are enjoying. Their success has funded the development of core models, and hopefully, Alfa Romeo will follow suit.

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