
Kia just announced that it will be making a return to the Super Bowl this year in an effort to promote its all-new, fully electric 2022 EV6, which should be available in the US in about two weeks.
The South Korean automaker says the EV6 is the first model it will be launching as part of its Plan S strategy, which shifts the brand's primary focus to electrified vehicles. The automaker also notes that we should expect to see the EV6 in US showrooms in early 2022.