The Indian news broadcasting industry is primarily split into two fraternities at loggerheads with each other. But over the last few months, both of them have approached the country’s premier television ratings agency, asking it to fix its faulty TRP measuring system. Titans of Indian journalism, meanwhile, have continued to one-up each other on who won the ratings game.
The News Broadcasting Digital Association boasts of legacy news organisations such as India Today, News18, Times Now, ABP and Zee while the News Broadcasting Federation has newer, fiery brands like Republic and TV9. But why are they objecting to ratings data? Do they have a common complaint? And what is the way ahead?
