
Back in the first decade of this century, Aston Martin was a very different company. The firm was in a worse financial situation at the time and also had a smaller model range, lacking exciting products like the Valkyrie and Valhalla. But even in 2009, Aston Martin knew it needed an SUV to improve its market results and the LUV concept was the brand’s concept effort of building a luxury V12 SUV. Long before the DBX came to life.