While the broader U.S. markets are hitting record highs almost every other day, some stocks are still languishing near their 52-week lows. When those stocks happen to be strong global brands like Nike (NKE) and Starbucks (SBUX), it only seems to hurt investors all the more.
Nike and Starbucks are both trading near multi-year lows, and have been long-term underperformers. To be sure, some of the issues that both companies face are similar. For instance, both SBUX and NKE are battling a structural slowdown in China, and are struggling to grow sales in the core U.S. market. Also, while they're still strong brands, both are facing intense competition from newer brands.
