Most people don't sit down and calculate how much they're paying in subscriptions each month. It happens a few rupees at a time, spread across different apps and billing dates, until the total becomes easy to miss. A ₹199 streaming subscription, a ₹299 cloud storage plan and a ₹499 membership may not seem like much when viewed separately. But add a few more app subscriptions, monthly payments, OTT renewals and credit card charges, and a sizeable part of your salary could be committed before you realise it.
The tricky part is that these expenses rarely feel like a big financial decision. You may have signed up for a free trial months ago, subscribed to an app for a specific project, or opted for a discounted annual plan that automatically renews. Meanwhile, everyday UPI payments for food, groceries, cabs and shopping continue to add up. By the time you check your bank balance towards the end of the month, the money is already gone.
