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International Business Times UK
International Business Times UK
Business
Danielle Summer

18-Year-Old Uses £400 During COVID to Launch £1M Business: We're 'Gen-Z's Favourite Jewellery Brand'

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Bijoux De Mimi has been dubbed 'Gen Z's favourite jewellery brand'. (Credit: Danielle Summer)

Without a degree in business, Amelia Hitchcock-Merritt built jewellery brand Bijoux De Mimi from her bedroom during the COVID-19 lockdown in the UK.

At just 18 years old, after being inspired by a trip to Paris in 2020, Hitchcock-Merritt told Hello!: "I launched Bijoux when I was 18, with £400 of my own savings from clearing out & selling my wardrobe mid-covid."

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