in 2014, an advertisement for Halfords, the UK's largest retailer of motoring and cycling products and services, used Steppenwolf's Born To Be Wild as the soundtrack to a TV advertising campaign. And while we say "used", what we really mean is "wrestled it to the floor and stomped on its face." And not is a good way .
Of course, this isn't the only example of a great song being misused in the name of commerce. Here we explore Halfords' ruination of Steppenwolf, and other stories.
