Elf on the Shelf names are big business - forget baby naming, this is way more important [we jest), but seriously what are you going to name your new elf? Lucky for you we've done all the research so you don't have to.
You've welcomed a new elf into your home, and they need a magical name before their Christmas magic can fully activate, a name that will probably be used for the next 10 years. Once you've chosen, take creative inspiration with these Elf on the Shelf naughty ideas and see what top Christmas toys they might encourage Santa to bring this year.
