A couple of months ago, we shared a list titled “12 Hispanic Power Players In The Cannabis Space To Watch In 2022.” These people, all with different profiles, are overt advocates for cannabis, its benefits and its legalization.
But advocacy takes many forms, some less obvious than others. In the past, I’ve argued that the impact of the entertainment industry (CNBC) and celebrities in general (Rolling Stone) on the mainstreaming of weed is far greater than many believe. It’s all about soft power.
