You can’t say that prosecco isn’t popular. Some 667 million bottles of the sparkling (or in some cases semi-sparkling) wine from Italy were sold globally in 2025 at a cost of more than £3bn. And while the largest export market is the US, the UK remains the second most important with 36 per cent of the global consumption.
You can see why so many people like it. It’s light, fruity, refreshing, has slightly less alcohol than champagne and, above all, is relatively inexpensive. Some will also say that prosecco is actually good for you. The natural trace elements it contains – zinc, magnesium and potassium – can boost your mood, while polyphenols, the plant chemicals from red and white grapes found in prosecco, increase the availability of nitric oxide which controls blood pressure.