No make-up bag is complete without a tube of mascara. Whether you’re after length, drama or volume, there’s so much choice on the market that it’s hard to separate hard-working formulas from their marketing claims.
Even as a beauty editor who tests hundreds of products every month, my search for the holy grail has been long and arduous. I rarely leave the house without a swipe of the stuff, so the best mascara has to deliver on every front – formula, staying power and wow factor – to earn a place in my daily rotation.