For decades, we were trained to believe that the brand name was a guarantee of quality. We now know that this is not always true. In many cases, a retailer’s store-brand, or private-label, product is just as good, if not better, than its more expensive, brand-name counterpart. In a series of blind taste tests and consumer reviews, these twelve store-brand duplicates have been consistently rated as being superior to the original, famous brand they are designed to compete with.
