Sport is entrenched in our culture, from Wimbledon to the Oxford-Cambridge Boat Race, so it makes sense that British sportswear brands are a go-to for style and support, across workout leggings, weather-proof jackets, walking shoes, and more.
"The heritage of British sportswear has been impactful with brands like Burberry, Fred Perry, Umbro, Reebok, Barbour, and Hunter all shaping both the fashion landscape and the sporting culture of the UK and beyond," says Lily Rice, sportswear designer and founder of The LRC. "The Americans tend to lead in inclusivity. They have a larger customer base, so they can hold more stock and offer more sizes and options. While the likes of Lululemon [founded in Canada] helped to create a gear change for sportswear and casual fashion, introducing the idea of ‘athleisure'."
