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Fortune

Paolo Confino

$12 billion liquor giant Pernod Ricard inks MLS sponsorship for Jameson whiskey brand

MLS Jameson Pernod Ricard Lionel Messi Major League Soccer United States Apple Soccer Fortune

Lionel Messi and (Credit: Eston Parker/ISI Photos/Getty Images)

Global spirits conglomerate Pernod Ricard, which reported $12 billion in sales for fiscal 2024, will sign a multiyear sponsorship with Major League Soccer.

The partnership will be for Pernod Ricard’s Jameson brand of Irish whiskey. The deal with the MLS will be Pernod Ricard’s biggest sports sponsorship in North America across any of its brands.

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