There’s a reason Korean skincare has become such a big deal in the beauty world. From the rise of sheet masks to the now-standard double cleanse, our skincare routines are all the better for the influence of Korean brands. Many now sit alongside some of the biggest names in the industry, with K-beauty trends regularly making their way onto social media.
Korean skincare is also known for its multi-step approach, with hydration at the heart of many routines. Rather than expecting one product to do everything, each formula is designed to serve a specific purpose, whether that’s cleansing, nourishing or treating the skin. Used together, these steps can leave skin looking fresh, plump and properly hydrated.
