11 Years Later, Smartwatch Design Has Hit a Dead End. Now What?

— Photography by Raymond Wong

This September, alongside the new iPhone 16 and 16 Pros (and maybe 16 Ultra?), Apple will presumably announce a 10-generation Apple Watch. Leaked 3D renders suggest the “Apple Watch X” will be even larger than the Apple Watch Ultra, with a bigger two-inch display. And while the case is said to be thinner, the Apple Watch X will look — unsurprisingly — like existing Apple Watches.