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Lance Ulanoff

11 things Twitter's new CEO must do to save the platform and make me love it again

Twitter Inc. Linda Yaccarino Elon Musk United States Microsoft

Linda Yaccarino

Elon Musk's decision to hire broadcast ad/sales veteran Linda Yaccarino as its new CEO may be the first good decision Musk has made since he literally carried a kitchen sink into Twitter's San Francisco headquarters on October 26, 2022.

While Musk will still, as CTO, own most of product development, Yaccarino instantly becomes the face of the brand and its potential savior, something Twitter desperately needs right now.

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