11 creator economy insiders who set the agenda behind the scenes

(Credit: Courtesy of Box, Photograph by Serena Brown, Courtesy of Chikumbu)

With the right dance, dog or schtick, anyone has a shot at going viral these days. But the faces on our screens are just a small — though very visible — part of a booming creator economy now estimated to be worth more than $100 billion.

Behind the scenes, another group of talent is responsible for putting the "economy" in the creator economy. These are the agents, executives, and investors who set the strategy on social platforms, broker game-changing partnerships, and ultimately turn millions of views into millions of dollars.