K-beauty practices have infiltrated skincare regimes the world over. Originating in South Korea and achieving worldwide domination, it is known for its emphasis on rituals, innovation in ingredients and eye-popping packaging.
The opposite to a slap-dash approach to product application, K-beauty is not about trends or hype. It’s a philosophy. It’s about truly caring for your complexion with time and consistency in order to achieve a healthy, glowing complexion. “In South Korea,⯠skincareâ¯is not just part of a self-care routine, but is asâ¯important as hygiene”, explains K-beauty specialist label COSRX’s UK Representative, Julia Marinkovich.⯓Skincare is seen a huge investment and is as vital to people as good nutrition or exercise.â¯Clear, glowing skin is a sign of skin health, and everyone strives for this. That’s how trends like glass skin have taken off across the globe”.
